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Questions de prix

Author

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  • Christian Dussart

    (ESCP Europe - Ecole Supérieure de Commerce de Paris)

Abstract

Le prix n'est pas une simple décision administrative. Dans le contexte actuel d'hyper-concurrence, c'est la variable stratégique clef du marketing. La fixation d'un prix demande de la méthode, du professionnalisme et de la détermination. Les choix entre les intérêts de l'entreprise et ceux des clients sont douloureux car souvent forcés. Si la recherche se multiplie sur le sujet, elle reste néanmoins disparate. Des cadres conceptuels renouvelés sont nécessaires. Les gens d'affaires les réclament. Pour les aider à s'y retrouver, nous présentons ici six messages de fond sur le prix : ils constituent autant de mises au point. Tous font partie d'une actualité de marché, notamment au sein de l'Europe qui est, en la matière, un laboratoire privilégié.

Suggested Citation

  • Christian Dussart, 1995. "Questions de prix," Post-Print halshs-02926549, HAL.
    • Handle: RePEc:hal:journl:halshs-02926549
    DOI: 10.7193/DM.006.23-32
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    Cited by:

    1. Moyo Nzololo, 2016. "Determination of Characteristic Points and Counterfeiting¡¯S Market Segmentation in Main Factorial Plan," Applied Economics and Finance, Redfame publishing, vol. 3(3), pages 112-116, August.

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