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Le luxe par-delà les frontières : Une étude exploratoire dans douze pays

Author

Listed:
  • Bernard Dubois

    (HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Gilles Laurent

    (HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

Les consommateurs de différents pays ont des visions très contrastées du luxe, qui ne correspondent pas à la vision des consommateurs français. Une typologie réalisée sur un échantillon international permet d'identifier quatre groupes, caractérisés par l'élitisme (le luxe classique), la démocratisation (le luxe ouvert), la distance (le luxe lointain), et l'aversion (le luxe rejeté). L'importance de ces quatre groupes varie considérablement d'un pays à l'autre, ce qui a de fortes implications managériales.

Suggested Citation

  • Bernard Dubois & Gilles Laurent, 1996. "Le luxe par-delà les frontières : Une étude exploratoire dans douze pays," Post-Print halshs-02926310, HAL.
    • Handle: RePEc:hal:journl:halshs-02926310
    DOI: 10.7193/DM.009.35.42
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    Cited by:

    1. Nathalie Veg-Sala, 2022. "L’ambivalence des adolescents à l’égard de la consommation de produits de luxe," Post-Print hal-04154739, HAL.

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