IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-02925823.html
   My bibliography  Save this paper

La promotion des ventes en France : Évolutions et révolutions

Author

Listed:
  • Bernadet Jean-Pierre

    (Vasco de Gama)

  • Chandon Pierre

    (University of North Carolina)

  • Pierre Desmet

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School)

  • Fargette Florence

    (Oxygen)

  • Guilbert Francis

    (IAE Lille - IAE Lille University School of Management - Lille - Université de Lille)

  • Laurent Gilles

    (HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Oustlant Claude

    (GO Associés)

  • Toporkoff Michel

    (Nestlé France)

  • Volle Piere

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

Cet article collectif a été écrit par un groupe comprenant des praticiens de la promotion et des universitaires. On y retrace d'abord les étapes-clés de l'évolution de la promotion depuis 25 ans. La seconde partie aborde quatre sujets importants : l'évolution de la réglementation, celle des médias utilisés pour la promotion, l'évolution des mesures d'efficacité, les relations entre industriels et distributeurs.

Suggested Citation

  • Bernadet Jean-Pierre & Chandon Pierre & Pierre Desmet & Fargette Florence & Guilbert Francis & Laurent Gilles & Oustlant Claude & Toporkoff Michel & Volle Piere, 1997. "La promotion des ventes en France : Évolutions et révolutions," Post-Print halshs-02925823, HAL.
    • Handle: RePEc:hal:journl:halshs-02925823
    DOI: 10.7193/DM.012.09-22
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-02925823. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.