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Les incidences du passage activité / retraite sur le consommateur

Author

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  • Annick Tamaro-Hans

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

Alors que les recherches marketing soulignent le plus souvent l'importance du cycle de vie familial dans l'évolution de la consommation des individus, cet article se propose de mettre en exergue la cessation d'activité professionnelle comme facteur significatif de modifications de comportement du consommateur. A l'appui d'éléments quantitatifs, les changements d'organisation de vie, d'attitudes et de comportements sont révélés et montrent une réelle opportunité de développement et de fidélisation de clientèle jusqu'à présent peu exploitée par les entreprises.

Suggested Citation

  • Annick Tamaro-Hans, 1999. "Les incidences du passage activité / retraite sur le consommateur," Post-Print halshs-02925771, HAL.
    • Handle: RePEc:hal:journl:halshs-02925771
    DOI: 10.7193/DM.018.61.67
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