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Culture chinoise traditionnelle et comportements de consommation

Author

Listed:
  • Meng Xia Zhang

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Alain Jolibert

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet article a pour objectif de présenter les trois pôles de la culture chinoise traditionnelle ( le bouddhisme, le taoïsme, et le confucianisme) et d'analyser les caractéristiques des comportements de consommation fondés sur ces doctrines. Il montre que ces doctrines sont liées respectivement à des consommations utilitaires , orientées sur la santé et symboliques. Il replace ces doctrines au sein de l'évolution actuelle de la société chinoise et montre leur importance dans la compréhension des comportements de consommation actuels.

Suggested Citation

  • Meng Xia Zhang & Alain Jolibert, 2000. "Culture chinoise traditionnelle et comportements de consommation," Post-Print halshs-02925672, HAL.
    • Handle: RePEc:hal:journl:halshs-02925672
    DOI: 10.7193/DM.019.85.92
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