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"Au bonheur des dames" ou la leçon de commerce de M. Zola

Author

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  • Marie-Louise Helies-Hassid

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

Cet article met en évidence la pérennité de certains ressorts du commerce en effectuant un parallèle entre le grand magasin tel qu'il est apparu au siècle dernier et l'hypermarché. L'auteur utilise, à cet effet, le roman d'Emile Zola" Au Bonheur des Dames" et les notes prises par lui pour préparer cet ouvrage. A partir de cet exemple, elle suggère le recours à la littérature générale et à 1 'histoire pour une utilisation de recherche ou pédagogique. "Quoi de neuf ? ...Molière ! " S. Guitry "L'histoire du commerce est celle de la communication des peuples" Montesquieu

Suggested Citation

  • Marie-Louise Helies-Hassid, 2000. ""Au bonheur des dames" ou la leçon de commerce de M. Zola," Post-Print halshs-02923540, HAL.
    • Handle: RePEc:hal:journl:halshs-02923540
    DOI: 10.7193/DM.020.35.46
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    Cited by:

    1. Marc NIKITIN, 2013. "Can Aristotle Help Us Specify the Very Nature of Management problem?," LEO Working Papers / DR LEO 2253, Orleans Economics Laboratory / Laboratoire d'Economie d'Orleans (LEO), University of Orleans.
    2. Marc Nikitin, 2014. "Can Aristotle Help Us Specify the Very Nature of Management Problem?," Working Papers halshs-01015082, HAL.

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