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Les eMarketplaces à l'épreuve de la réalité des échanges BtoB

Author

Listed:
  • Bernard Cova

    (EM - EMLyon Business School, ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris)

Abstract

Après les ratés du BtoC, le BtoB est de plus en plus présenté comme le domaine de prédilection de l'e-business. Cet article reprend les fondamentaux des échanges inter-organisationnels pour tempérer l'enthousiasme des promoteurs des emarketplaces. A la lumière des expériences récentes en Europe comme en Amérique du Nord, il trace les contours de l'avenir possible des places de marché en BtoB.

Suggested Citation

  • Bernard Cova, 2001. "Les eMarketplaces à l'épreuve de la réalité des échanges BtoB," Post-Print halshs-02920127, HAL.
    • Handle: RePEc:hal:journl:halshs-02920127
    DOI: 10.7193/DM.024.67.73
    as

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