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Le développement du marché de l'occasion : Caractéristiques et enjeux pour le marché du neuf

Author

Listed:
  • Dominique Bauhain-Roux

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Denis Guiot

    (Centre de recherche - LARGO - UA - Université d'Angers)

Abstract

Le marché des biens d'occasion connaît une croissance exponentielle qui soulève des interrogations quant aux raisons de son développement et aux conséquences possibles pour les producteurs et distributeurs traditionnels. L'article met en lumière le fonctionnement spécifique de ce marché, qui repose sur une redistribution des rôles et la primauté des consommateurs dans l'échange. Dans certains secteurs, les distributeurs trouvent un intérêt majeur à structurer ces nouvelles transactions marchandes entre consommateurs, tandis que les producteurs doivent mobiliser des stratégies de réponse à des menaces bien spécifiques de ce mode de consommation parallèle.

Suggested Citation

  • Dominique Bauhain-Roux & Denis Guiot, 2001. "Le développement du marché de l'occasion : Caractéristiques et enjeux pour le marché du neuf," Post-Print halshs-02920081, HAL.
    • Handle: RePEc:hal:journl:halshs-02920081
    DOI: 10.7193/DM.024.25.35
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