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Les prix en euros : Questions, méthodes et premiers résultats

Author

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  • Pierre Desmet

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School)

Abstract

L'arrivée de l'euro en 2002, et le retrait du Franc, ont été anticipés dans de nombreuses entreprises pour toutes les dimensions opérationnelles (salaires, facturation et comptabilité par exemple). Pour la politique de prix, l'entreprise doit déterminer, au-delà de la conversion légale obligatoire, les prix qui seront pratiqués en euros en tenant compte des conséquences en termes de marge unitaire et de demande. Cet article ne concerne que la politique de prix et présente les grandes questions concernant les effets de l'euro, les catégories de méthodes utilisables pour éclairer les choix et les premiers résultats.

Suggested Citation

  • Pierre Desmet, 2002. "Les prix en euros : Questions, méthodes et premiers résultats," Post-Print halshs-02920034, HAL.
    • Handle: RePEc:hal:journl:halshs-02920034
    DOI: 10.7193/DM.025.07.16
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