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Enchères électroniques : Un exemple dans le secteur publicitaire

Author

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  • Veronique Guilloux

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel)

Abstract

En dépit de leur croissance très forte, la compréhension actuelle des enchères électroniques est limitée. En effet même si la théorie classique est bien développée, l'impact des nouvelles technologies de l'information sur les enchères électroniques doit être approfondi. L'article est structuré de la façon suivante. Différents formats d'enchères sont décrits. La deuxième partie souligne les forces et faiblesses de ces mécanismes. Enfin, la troisième partie porte sur un cas pratique dans le secteur publicitaire.

Suggested Citation

  • Veronique Guilloux, 2002. "Enchères électroniques : Un exemple dans le secteur publicitaire," Post-Print halshs-02919738, HAL.
    • Handle: RePEc:hal:journl:halshs-02919738
    DOI: 10.7193/DM.027.51.61
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