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Segmentation des signes de qualité : Labels experientiels et labels techniques

Author

Listed:
  • Fabrice Larceneux

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

La multiplication des signes de qualité oblige à repenser la définition des labels et à structurer de manière pertinente cet ensemble de signaux souvent opaque. Les apports de l'économie de l'information permettent de différencier, d'une part, les labels expérientiels et, d'autre part, les labels techniques. Dans cet article, nous illustrons chaque type de label et proposons un tableau de bord de leurs principales caractéristiques.

Suggested Citation

  • Fabrice Larceneux, 2003. "Segmentation des signes de qualité : Labels experientiels et labels techniques," Post-Print halshs-02919717, HAL.
    • Handle: RePEc:hal:journl:halshs-02919717
    DOI: 10.7193/DM.029.35.46
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    Cited by:

    1. Sandra Camus, 2004. "Proposition d'échelle de mesure de l'authenticité perçue d'un produit alimentaire," Post-Print hal-01706969, HAL.
    2. Lee, Eung Jin & Bae, Joonheui & Kim, Kyung Hoon, 2020. "The effect of environmental cues on the purchase intention of sustainable products," Journal of Business Research, Elsevier, vol. 120(C), pages 425-433.

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