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L'expansion internationale du discount alimentaire

Author

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  • Enrico Colla

    (CERIDICE)

Abstract

L'article met en évidence les raisons qui expliquent les succès, les échecs et les différences de performances des enseignes de discount alimentaire à assortiment limité, à travers l'identification et l'analyse des groupes stratégiques, des facteurs critiques de succès et des avantages compétitifs des entreprises. Il définit trois groupes stratégiques qui ont adopté différentes stratégies d'internationalisation et il identifie une série de facteurs stratégiques de succès pour chaque groupe.

Suggested Citation

  • Enrico Colla, 2003. "L'expansion internationale du discount alimentaire," Post-Print halshs-02919700, HAL.
    • Handle: RePEc:hal:journl:halshs-02919700
    DOI: 10.7193/DM.030.51.61
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    Cited by:

    1. Turban, Manfred & Wolf, Julia, 2008. "Comparing the Strategies of Shop Operation Internationalization of Limited-line Grocery Discount Stores by Aldi and Lidl
      [Absatzbezogene Strategien der Internationalisierung des Lebensmittel-Discou      ," Duesseldorf Working Papers in Applied Management and Economics fobe03, Duesseldorf University of Applied Sciences.

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