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Impact du commerce électronique sur les choix marketing

Author

Listed:
  • Marie-Laure Gavard-Perret

    (ESA - Ecole Supérieure des Affaires - UPMF - Université Pierre Mendès France - Grenoble 2)

Abstract

A l'aide d'exemples tirés de la réalité d'entreprises traditionnelles ayant intégré le réseau électronique, cet article montre que le e-commerce ne bouleverse pas aussi considérablement les choix marketing que ce qui avait été pressenti par certains analystes.

Suggested Citation

  • Marie-Laure Gavard-Perret, 2003. "Impact du commerce électronique sur les choix marketing," Post-Print halshs-02919694, HAL.
    • Handle: RePEc:hal:journl:halshs-02919694
    DOI: 10.7193/DM.030.19.30
    as

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