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Le commerce électronique et la vente automobile : Confrontation aux attentes du consommateur et tendances

Author

Listed:
  • Benjamin Morisse

    (Faculté de Droit, de Sciences Economiques et de Gestion de Rouen.)

Abstract

Cet article se propose d'analyser les premiers impacts du commerce électronique sur la vente automobile, sous l'angle particulier des attentes du consommateur. Un développement destiné à synthétiser le fonctionnement du commerce automobile (y compris électronique) contemporain introduit le propos. La confrontation des attentes du consommateur en regard du commerce électronique est envisagée dans la double perspective du système d'offre puis des situations d'achat. Enfin, un diagnostic des causes profondes du relatif insuccès du commerce électronique automobile est proposé.

Suggested Citation

  • Benjamin Morisse, 2003. "Le commerce électronique et la vente automobile : Confrontation aux attentes du consommateur et tendances," Post-Print halshs-02919676, HAL.
    • Handle: RePEc:hal:journl:halshs-02919676
    DOI: 10.7193/DM.031.15.24
    as

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