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Tendances d'évolution des canaux de distribution : Un éclairage à partir des stratégies logistiques

Author

Listed:
  • Gilles Paché

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

Les tendances d'évolution des canaux de distribution constituent depuis plusieurs années un thème de recherche majeur en marketing. Un grand nombre de travaux se sont notamment intéressés aux relations nouées entre industriels et distributeurs dans la vente des produits de grande consommation. Force est cependant d'admettre que les dimensions logistiques sont encore sous-estimées dans cette importante littérature. L'objectif de l'article est de proposer quelques pistes de réflexion sur le sujet. Il repère trois tendances d'évolution des canaux de distribution en les éclairant à partir de stratégies logistiques conduites par les firmes.

Suggested Citation

  • Gilles Paché, 2003. "Tendances d'évolution des canaux de distribution : Un éclairage à partir des stratégies logistiques," Post-Print halshs-02919672, HAL.
    • Handle: RePEc:hal:journl:halshs-02919672
    DOI: 10.7193/DM.031.07.14
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