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Protocoles d'enquête et efficacité des sondages par Internet

Author

Listed:
  • Stéphane Ganassali

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Jean Moscarola

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

Sur la base d'un sondage réel mené en ligne, cet article présente l'impact des protocoles d'enquête par Internet sur la qualité des résultats produits. Le taux de retour, la richesse et la qualité des réponses ont été mesurés en fonction de différents protocoles faisant varier la nature de la cible, le message de sollicitation et la présentation du questionnaire. L'expérimentation réalisée a produit un échantillon de 1 518 observations et démontré l'efficacité de ce médium, qui est par ailleurs discutée dans une partie consacrée aux différentes méthodes d'enquêtes sur Internet.

Suggested Citation

  • Stéphane Ganassali & Jean Moscarola, 2004. "Protocoles d'enquête et efficacité des sondages par Internet," Post-Print halshs-02919452, HAL.
    • Handle: RePEc:hal:journl:halshs-02919452
    DOI: 10.7193/DM.033.63.75
    as

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