IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-02915899.html
   My bibliography  Save this paper

Intérêt d’une approche par expériences recherchées dans la segmentation de la clientèle : le cas du tourisme sportif d’action

Author

Listed:
  • Patrick Bouchet

    (LATEC - Laboratoire d'Analyse et de Techniques Economiques [UMR 5118] - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Anne-Marie Lebrun

    (LATEC - Laboratoire d'Analyse et de Techniques Economiques [UMR 5118] - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet article porte sur le tourisme sportif d'action pour lequel la segmentation traditionnelle marketing ne semble plus suffire. À partir d'une analyse approfondie des choix de séjours des vacanciers, nous proposons une forme renouvelée de segmentation qui se caractérise par l'introduction des dimensions corporelle, spatio-temporelle et sociale des expériences recherchées. Cette approche devrait fournir aux prestataires des marchés du tourisme et des loisirs des éléments susceptibles de compléter ou de modifier la construction, la communication et l'organisation de leur offre au regard du processus de choix de la clientèle.

Suggested Citation

  • Patrick Bouchet & Anne-Marie Lebrun, 2004. "Intérêt d’une approche par expériences recherchées dans la segmentation de la clientèle : le cas du tourisme sportif d’action," Post-Print halshs-02915899, HAL.
    • Handle: RePEc:hal:journl:halshs-02915899
    DOI: 10.7193/DM.035.39.48
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Laurence Graillot, 2021. "Main well-being factors in tourism context : an application to active sport tourism [Principaux facteurs du bien-être dans le domaine du tourisme : Une application au cas du tourisme sportif actif]," Post-Print hal-03457468, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-02915899. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.