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Les distributeurs en quête de légitimité : Le cas des accords de coopération avec les PME

Author

Listed:
  • Karim Messeghem

    (IAE Franche Comté - Institut d'Administration des Entreprises de Franche Comté - Besançon - UFR SJEPG - UFR de Sciences juridiques, économiques, politiques et de gestion - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

Cet article s'intéresse aux relations entre PME et grande distribution. Si une logique d'affrontement semble dominer, des voies de coopération sont envisageables. Les marques de distributeur peuvent constituer le théâtre de cette coopération. Les distributeurs peuvent s'appuyer sur le savoir-faire des PME pour concevoir et réaliser leurs produits. Au-delà de la recherche d'efficience, les distributeurs cherchent à accroître leur légitimité. La théorie néo-institutionnelle fournit un cadre d'analyse permettant de comprendre ce phénomène.

Suggested Citation

  • Karim Messeghem, 2005. "Les distributeurs en quête de légitimité : Le cas des accords de coopération avec les PME," Post-Print halshs-02915230, HAL.
    • Handle: RePEc:hal:journl:halshs-02915230
    DOI: 10.7193/DM.039.57.66
    as

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