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Le rôle du risque perçu et de l’expérience dans l’achat de vin en ligne

Author

Listed:
  • Céline Gallen

    (CRGNA - Centre de Recherche en Gestion Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Anne-Sophie Cases

    (CREGOR - Centre de Recherche sur la Gestion des Organisations - UM2 - Université Montpellier 2 - Sciences et Techniques)

Abstract

Cet article s'intéresse au comportement des internautes dans l'achat de vin en ligne, sur un site généraliste (cybermarché) et sur un site spécialiste (caviste en ligne). L'objectif est d'analyser, dans le processus de décision, le rôle du risque perçu et de l'expérience des consommateurs dans l'achat de vin en ligne. Une étude qualitative permet d'identifier les sources potentielles du risque et leurs dimensions en fonction de l'expérience des consommateurs et du type de site, ainsi que les prescriptions utilisées par les internautes pour effectuer leur choix.

Suggested Citation

  • Céline Gallen & Anne-Sophie Cases, 2007. "Le rôle du risque perçu et de l’expérience dans l’achat de vin en ligne," Post-Print halshs-02914880, HAL.
    • Handle: RePEc:hal:journl:halshs-02914880
    DOI: 10.7193/DM.045.59.74
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    Cited by:

    1. Alexandre Bohas & Pierre-Xavier Meschi, 2023. "In vino vanitas: Social dynamics and performance of Chinese château acquisitions in the Bordeaux vineyards," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(2), pages 306-331, March.

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