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Perception de l’usabilité des outils d’innovation : le biais du genre dans l’utilisation du business model canvas

Author

Listed:
  • Marcos V.B.T. Lima

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

  • Patricia Baudier

    (PULV - Pôle Universitaire Léonard de Vinci)

  • Najoua Boufaden

    (ISG - ISG International Business School [Paris])

Abstract

Few studies have focused on the impact of gender on the usability of innovation tools. This paper analyzes the experience of using the Business Model Canvas (BMC) by 204 students enrolled in entrepreneurial training to identify its perceived benefits according to gender. Analysis of the data using Partial Least Squares (PLS) indicates that males are more sensitive to functional benefits, while females also appreciate creativity as a potential cognitive benefit of the BMC. These findings reinforce the argument in favor of gender diversity in innovation teams: mixed-gender teams would tend to take into account both male biases toward performance and female biases toward more subjective aspects of the tool. More diversity could therefore lead to a more balanced use of BMC?s functional and cognitive benefits among innovation groups and start-up teams.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Marcos V.B.T. Lima & Patricia Baudier & Najoua Boufaden, 2018. "Perception de l’usabilité des outils d’innovation : le biais du genre dans l’utilisation du business model canvas," Post-Print halshs-02348483, HAL.
    • Handle: RePEc:hal:journl:halshs-02348483
    DOI: 10.3917/inno.pr1.045
    as

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