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Willingness to Pay Attention for Others: Do Social Preferences Predict Attentional Contribution?

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  • Ismaël Rafaï

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

  • Mira Toumi

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

Abstract

We investigate the relation between elicited social preferences and attentional contribution in a pro-social environment. For this purpose, we propose a new experiment, namelythe"dustbintask",wheresubjectsinvestrealattentiontoreduceuncertaintyin adiscriminationtask.Wecomparethreedifferentincentivizedenvironmentswherethe subject's accuracy: do not impact on thier or other subjects' payoffs (T0), impact their payoff only (Self-Interested treatment T1) and impact other subjects' payoff only (Prosocial treatment T2). Our results show that both incentives (T1 and T2) increase the amount of allocated attention, regardless of the subject's intrinsic motivation. We elicitedsubjectsocialpreferencesandfindthattheycannotexplainattentionalcontribution in pro-social environments (T2). This latter result, in contradiction with economic theory, provides new insight about social-preferences and attention allocation.

Suggested Citation

  • Ismaël Rafaï & Mira Toumi, 2018. "Willingness to Pay Attention for Others: Do Social Preferences Predict Attentional Contribution?," Post-Print halshs-01932975, HAL.
    • Handle: RePEc:hal:journl:halshs-01932975
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