IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-01886971.html
   My bibliography  Save this paper

Should I stay or should I go? Geographic Entrepreneurial Choices in Brazilian Franchising

Author

Listed:
  • Eugênio José Silva Bitti

    (USP - Universidade de São Paulo = University of São Paulo)

  • Muriel Fadairo

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Cintya Lanchimba

    (Escuela Politécnica Nacional, Quito)

  • Vivian-Lara Silva

    (USP - Universidade de São Paulo = University of São Paulo)

Abstract

In the broad empirical literature on franchising, performance outcomes of location decisions appear to be a largely forgotten issue. Yet franchising represents a rich context to study the impact of geographic entrepreneurial choices. Addressing this "blank spot" in the literature, we deal with the following question: Is it better for a chain to stay in the same geographic area, or to expand via distant franchised units? Our econometric estimations on new and unique Brazilian panel data show that spatial agglomeration of chain outlets leads to higher performance, suggesting that agglomeration gains outweigh cannibalization and spatial monopoly effects.

Suggested Citation

  • Eugênio José Silva Bitti & Muriel Fadairo & Cintya Lanchimba & Vivian-Lara Silva, 2019. "Should I stay or should I go? Geographic Entrepreneurial Choices in Brazilian Franchising," Post-Print halshs-01886971, HAL.
    • Handle: RePEc:hal:journl:halshs-01886971
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01886971
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-01886971/document
    Download Restriction: no
    ---><---

    Other versions of this item:

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lanchimba, Cintya & Welsh, Dianne H.B. & Fadairo, Muriel & Silva, Vivian-Lara D.S., 2021. "The impact of franchisor signaling on entrepreneurship in emerging markets," Journal of Business Research, Elsevier, vol. 131(C), pages 337-348.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-01886971. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.