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Inversée, vous avez dit inversée ? Une typologie stratégique de l'innovation inversée

Author

Listed:
  • Caroline Hussler

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Thierry Burger-Helmchen

    (BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique)

Abstract

This conceptual paper tackles the peculiarity and scope of the reverse innovation phenomenon. We clarify existing, flourishing but confusing literature on the topic, before developing an original analytical grid. Our main contribution lies in specifying the very nature of the reversion(s) at stake. Using the disruptive innovation literature, we finally outline two types of reverse innovation, each of them raising specific managerial challenges.

Suggested Citation

  • Caroline Hussler & Thierry Burger-Helmchen, 2016. "Inversée, vous avez dit inversée ? Une typologie stratégique de l'innovation inversée," Post-Print halshs-01405700, HAL.
    • Handle: RePEc:hal:journl:halshs-01405700
    DOI: 10.3166/rfg.2016.00024
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    Cited by:

    1. Yannick LUNG & Bernard JULLIEN & Christophe MIDLER, 2016. "From the Logan to the Kwid. \r\nAmbidexterity, reverse and fractal innovation, design-to-cost: recipes from Renault\'s Entry strategy," Cahiers du GREThA (2007-2019) 2016-19, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).

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