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Le marketing comme « pharmakôn » : éléments pour une co-éducation à la consommation

Author

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  • Valérie-Inés de la Ville

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, Axe 2 (2011-2016) : « Marchés, Cultures de consommation, Autonomie et Migrations » (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • Valérie-Inés de la Ville, 2013. "Le marketing comme « pharmakôn » : éléments pour une co-éducation à la consommation," Post-Print halshs-01369255, HAL.
    • Handle: RePEc:hal:journl:halshs-01369255
    as

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    Cited by:

    1. Marcio Dias & Valérie-Inés de la Ville, 2015. "Parental Mediation, a Key Element in the Construction of a Child’s Understanding in the Use of Pocket Money [La mediación parental, elemento clave de la construcción por el niño del sentido de la p," Post-Print hal-01627594, HAL.

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