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L'utilisation de "Proxies" du web pour la prédiction des marchés : Une application au marché cinématographique

Author

Listed:
  • Bertrand Belvaux

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas)

  • Laurent Flores

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas)

Abstract

This paper shows the value of web proxies to forecast market trends. Relatively easy to collect and inexpensive, these metrics offer the ability to quickly analyze consumers' interest towards specifics trends, products or brands while avoiding claimed overstatement bias. Overall, these measures appear to be good indicators of in market trends.

Suggested Citation

  • Bertrand Belvaux & Laurent Flores, 2010. "L'utilisation de "Proxies" du web pour la prédiction des marchés : Une application au marché cinématographique," Post-Print halshs-01288245, HAL.
    • Handle: RePEc:hal:journl:halshs-01288245
    as

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    Keywords

    Proxy; web prédictif;

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