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Subjective and measured time: should we re-define trade areas?
[Temps subjectif et temps mesuré : faut-il revoir la définition des zones de chalandise ?]

Author

Listed:
  • Jean-Philippe Croizean

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Dany Vyt

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

Trade area determination represents a major stake in the retail field. Faced to this problem, numerous academics researches were proposed and recognized the influence of the distance and thus the time of route in the modelling of the catchment area. Based on an empirical study, this research makes evidence that there is a gap between subjective time and actual driving time.

Suggested Citation

  • Jean-Philippe Croizean & Dany Vyt, 2015. "Subjective and measured time: should we re-define trade areas? [Temps subjectif et temps mesuré : faut-il revoir la définition des zones de chalandise ?]," Post-Print halshs-01183231, HAL.
    • Handle: RePEc:hal:journl:halshs-01183231
    DOI: 10.3166/ges.17.201-224
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01183231
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    Cited by:

    1. Gahinet, Marie-Christine & Cliquet, Gérard, 2018. "Proximity and time in convenience store patronage: Kaïros more than chronos," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 1-9.

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