[Standardization, a strategic tool for the Silver Economy][La Normalisation, Un Outil Stratégique Pour La Silver Économie]

[Generational demographic effects and increased life expectancy: the two combined phenomena, unprecedented in the history of humanity, facing with many challenges. In 2014, France has 16 million people aged 60 or over. According to the average projection, they would be 20 million in 2030. How to respond to their needs? The question is at the heart of Silver economy sector aimed at encouraging innovations to accompany advancing age and reduce loss of autonomy. A real potential in terms of economic benefits and employment for many sectors of activities. Voluntary standards exist but gaps are identified as penalizing the structuring of the sector. Areas such as basic needs (food, displacement capacity...), the living environment (environment, local shops...) or health (access to care, prevention) represent high potential markets. Nine key areas are identified: food, transport, housing, workplace, health and social Action, financial services, leisure and sports tourism, consumer goods and information technologies. This expression comes from elsewhere needs of older workers themselves and their caregivers, according to the national survey presented in this report, place the food, health and new technologies in the top three of their service expectations . In the area of the Silver Economy, voluntary standards and private standards already exist, but many gaps remain. These deficiencies penalize the structuring of the sector. For an entrepreneur, consult a voluntary standard allows to save time and deploy its activity in optimal conditions, which meet the needs and requirements of the sector. The findings of the report encourage all economic actors involved in the growth of the sector (service providers, industry, SMEs, start-ups, ...) to become involved in developing, together, voluntary standards that meet the needs of the market.]