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Les tensions global-local : l'organisation et la coordination des activités internationales

Author

Listed:
  • Jacques Jaussaud

    (CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour)

  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

The diversification of direct investment flows and the rebalancing in favor of emerging markets increase the heterogeneity of environments faced by companies at the international scale. Thus comes back with strength the question of the need to take account of specific local conditions, even when the company seeks to promote a global approach of markets. Structures, organization, coordination and control mechanisms, as the article investigates, are considerably affected.

Suggested Citation

  • Jacques Jaussaud & Ulrike Mayrhofer, 2013. "Les tensions global-local : l'organisation et la coordination des activités internationales," Post-Print halshs-00910359, HAL.
    • Handle: RePEc:hal:journl:halshs-00910359
    as

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