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Identification des mécanismes d'appropriation d'un produit alimentaire en fonction de son degré d'élaboration

Author

Listed:
  • Olivier Brunel

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Céline Gallen

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Dominique Roux

    (PESOR - UP11 - Université Paris-Sud - Paris 11)

Abstract

Cette recherche étudie les mécanismes d'appropriation d'un produit alimentaire en fonction de son degré d'élaboration. A partir des modes et moyens d'appropriation identifiés dans la littérature, des récits d'expériences narrés par les consommateurs sur des produits plus ou moins élaborés sont analysés. Ils révèlent quatre modes possibles d'appropriation (contrôle, création, connaissance, contamination) pouvant chacun se dérouler de manière séquentielle du pré-achat à la post-consommation selon six séquences. Ces vingt-quatre opérations appropriatives dépendent du degré d'élaboration du produit et présentent autant de leviers d'actions pour les praticiens.

Suggested Citation

  • Olivier Brunel & Céline Gallen & Dominique Roux, 2013. "Identification des mécanismes d'appropriation d'un produit alimentaire en fonction de son degré d'élaboration," Post-Print halshs-00908564, HAL.
    • Handle: RePEc:hal:journl:halshs-00908564
    DOI: 10.3917/mav.064.0121
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    Cited by:

    1. Steils, Nadia & Crié, Dominique & Decrop, Alain, 2019. "Online consumer learning as a tool for improving product appropriation," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 51-57.
    2. Benamar, Lamya & Balagué, Christine & Zhong, Zeling, 2020. "Internet of Things devices appropriation process: The Dynamic Interactions Value Appropriation (DIVA) framework," Technovation, Elsevier, vol. 89(C).

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