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Creative competitive intelligence, a strategic intelligence focus on innovation
[La veille créative, une veille orientée innovation]

Author

Listed:
  • Stéphane Goria

    (Crem - Centre de Recherche sur les Médiations - UL - Université de Lorraine)

Abstract

Competitive intelligence and technology surveillance are formalized and practiced in France for thirty years at least. However, even though from its earliest formalizations, one of the fundamental objectives of information watch was to contribute to the innovative capacity of the organization, over time, it seems that this contribution has lost its importance in favor of the monitoring of products, markets, competitors, etc.. In response to this progressive oversight, new expressions of information watch associated with innovation have appeared in France from the 1990s (aesthetic intelligence, stylistic awareness, creative watch, etc.). Among these, from the second half of the 2000s, "the creative competitive intelligence" begins to be accepted. In this paper, we present how the creative competitive intelligence can be defined and how it has appeared. We then develop some of our conceptions on the creative competitive intelligence like the routine signal search and the information display inspired by strategic board games.

Suggested Citation

  • Stéphane Goria, 2013. "Creative competitive intelligence, a strategic intelligence focus on innovation [La veille créative, une veille orientée innovation]," Post-Print halshs-00878432, HAL.
    • Handle: RePEc:hal:journl:halshs-00878432
    as

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