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Headquarters-subsidiaries relationships of French multinationals in emerging markets

Author

Listed:
  • Hanane Beddi

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

This paper examines the role of location in the relationships established between headquarters and foreign subsidiaries. The empirical study is based on three in-depth case-studies of French multinationals: France Telecom, Schneider Electric and Publicis. The authors conducted 31 interviews with managers from both the headquarters and foreign subsidiaries. The findings of the study indicate that headquarters-subsidiaries relationships are shaped by the location of subsidiaries in emerging economies, and more specifically by the cultural, administrative, geographic and economic distance between the headquarters and foreign subsidiaries. The analysis focuses on new challenges faced by MNEs from mature economies, considering the growing importance of subsidiaries located in emerging countries.

Suggested Citation

  • Hanane Beddi & Ulrike Mayrhofer, 2013. "Headquarters-subsidiaries relationships of French multinationals in emerging markets," Post-Print halshs-00847965, HAL.
    • Handle: RePEc:hal:journl:halshs-00847965
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    Cited by:

    1. Losilla, Luis & Engler, Alejandra & Otter, Verena, 2021. "Perceived Psychic Distance and Export Market Selection: Influence and Strategies of the Chilean Fresh Fruit Export Sector," 2021 Conference, August 17-31, 2021, Virtual 315199, International Association of Agricultural Economists.
    2. Schmid, Stefan & Grosche, Philipp & Mayrhofer, Ulrike, 2016. "Configuration and coordination of international marketing activities," International Business Review, Elsevier, vol. 25(2), pages 535-547.
    3. Bausch, Madeleine & Barmeyer, Christoph & Mayrhofer, Ulrike, 2022. "Facilitating factors in the cross-cultural transfer of management practices: The case of a German multinational in Brazil," International Business Review, Elsevier, vol. 31(2).
    4. Nan Zhou & Heli Wang, 0. "Foreign subsidiary CSR as a buffer against parent firm reputation risk," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 0, pages 1-27.
    5. Nan Zhou & Heli Wang, 2020. "Foreign subsidiary CSR as a buffer against parent firm reputation risk," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(8), pages 1256-1282, October.

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