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1001 Listes: Strategic breakthroughs by a low-tech company in a high-tech world

Author

Listed:
  • Chris Kimble

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, Euromed Marseille - École de management - Association Euromed Management - Marseille)

  • Isabelle Bourdon

    (Système d'Information - MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

Abstract

Most articles on strategic breakthroughs tend to concentrate on large, high-tech organizations. Yet the French firm 1001 Listes, which creates and manages wedding lists, has shown that it is possible for even a relatively small organization to generate strategic breakthroughs with standard off-the-shelf information technology. Its experience highlights two points that previous studies have overlooked: Breakthrough strategies are based on innovations in business models as well as innovations in technology, and breakthrough strategies may actually reduce a company's reliance on high-tech solutions as a means of maintaining its competitive advantage. Using Henderson and Venkatraman's (1993) model of strategic alignment, this article also outlines the nature of breakthrough strategies.

Suggested Citation

  • Chris Kimble & Isabelle Bourdon, 2012. "1001 Listes: Strategic breakthroughs by a low-tech company in a high-tech world," Post-Print halshs-00804328, HAL.
    • Handle: RePEc:hal:journl:halshs-00804328
    DOI: 10.1002/joe.21424
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00804328
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    Keywords

    information systems; strategic alignment;

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