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Marketing Management : A Value Creation Process

Author

Listed:
  • A. Jolibert

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • L. Flores
  • H. Muhlbacher

Abstract

No abstract is available for this item.

Suggested Citation

  • A. Jolibert & L. Flores & H. Muhlbacher, 2012. "Marketing Management : A Value Creation Process," Post-Print halshs-00788728, HAL.
    • Handle: RePEc:hal:journl:halshs-00788728
    as

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    Citations

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    Cited by:

    1. Ozuem, Wilson & Howell, Kerry E. & Lancaster, Geoff, 2019. "The impact of digital books on marketing communications," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 131-137.
    2. Josephine Agu & Roanna Lobo & Gemma Crawford & Bethwyn Chigwada, 2016. "Migrant Sexual Health Help-Seeking and Experiences of Stigmatization and Discrimination in Perth, Western Australia: Exploring Barriers and Enablers," IJERPH, MDPI, vol. 13(5), pages 1-22, May.

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