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Théâtre et Management stratégique : des complémentarités naturelles ?

Author

Listed:
  • Melchior Salgado

    (SAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon)

Abstract

Importé du Canada il y une vingtaine d'années, le " théâtre d'entreprise " en est encore à ses débuts en Europe, mais le marché est en plein essor, et les entreprises sont de plus en plus nombreuses à recourir à ce type d'intervention. L'objectif de cette communication est de montrer pourquoi les entreprises ont recours à ces pratiques issues du milieu artistique ou culturel, et, la question centrale de la recherche est la suivante : " la mobilisation des techniques théâtrales dans l'entreprise permet-elle d'améliorer l'efficacité des managers et du personnel de l'entreprise ? ".

Suggested Citation

  • Melchior Salgado, 2004. "Théâtre et Management stratégique : des complémentarités naturelles ?," Post-Print halshs-00769127, HAL.
    • Handle: RePEc:hal:journl:halshs-00769127
    as

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