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Croître par rapprochement pour se développer sur le marché mondial : le cas de GL Events

Author

Listed:
  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Emna Moalla

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Dora Triki

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

This chapter focuses on inter-firm linkages (cooperative alliances, mergers-acquisitions) that companies choose to form in order to develop on international markets. Growth has been a priority objective for many decades, but the phenomenon of globalisation has accelerated the expansion of companies. In many industries, it has become necessary to achieve a critical size in order to remain competitive on the world market. In this context, companies frequently choose to associate with other actors to increase their presence on other geographical markets. The proposed contribution is based on the pioneer work conducted by Robert Paturel on the concept of growth in order to clarify the boundaries of inter-firm linkages. The presented developments are illustrated by the analysis of the growth strategy followed by the GL events group from Lyon, which has become one of the world leaders in the event industry.

Suggested Citation

  • Ulrike Mayrhofer & Emna Moalla & Dora Triki, 2012. "Croître par rapprochement pour se développer sur le marché mondial : le cas de GL Events," Post-Print halshs-00737506, HAL.
    • Handle: RePEc:hal:journl:halshs-00737506
    as

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