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Se construire entre deux mondes : ethnicité dynamique et consommation des " deuxièmes générations " - l'exemple des cosmétiques

Author

Listed:
  • Virginie Silhouette-Dercourt

    (Centre d'économie de l'Université Paris Nord - CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

  • Denis Darpy

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Christel de Lassus

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

This research focuses on "second generation" young female adults' cosmetics consumption, and explores their specific ethnicity. The results of an ethnographic study and phenomenological interviews are developed. While mothers distinguish between two worlds (here and there), second generation individuals associate multiple worlds simultaneously to build their identity. The semantic axis from here and from there is projected on a semiotic square that underlies the continuous navigation of this consumer segment between multiple spatial values. Cosmetic products' consumption enables second-generation consumers to build "a new self" that can not be reduced to either worlds.

Suggested Citation

  • Virginie Silhouette-Dercourt & Denis Darpy & Christel de Lassus, 2012. "Se construire entre deux mondes : ethnicité dynamique et consommation des " deuxièmes générations " - l'exemple des cosmétiques," Post-Print halshs-00711498, HAL.
    • Handle: RePEc:hal:journl:halshs-00711498
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