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La communication sociétale vs communication responsable

Author

Listed:
  • Béatrice Parguel

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Communication sociétale et communication responsable sont les deux manifestations du developpement durable dans la politique de communication des entreprises. La première se définit en référence au contenu de la communication, quand la seconde se définit davantage en référence au processus même de la communication.

Suggested Citation

  • Béatrice Parguel, 2010. "La communication sociétale vs communication responsable," Post-Print halshs-00655622, HAL.
    • Handle: RePEc:hal:journl:halshs-00655622
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00655622
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    File URL: https://shs.hal.science/halshs-00655622/document
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    Cited by:

    1. Hanane Nafaa, 2023. "Impact of social communication on consumer attitudes and legal legitimacy [L'impact de la communication sociale sur les attitudes des consommateurs et la légitimité légale]," Post-Print hal-04155550, HAL.

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