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L'identification du client à l'entreprise : une étude des conséquences relationnelles dans le secteur non marchand

Author

Listed:
  • Fanny Reniou

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Elisa Monnot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Pierre Volle

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

A transdisciplinary literature review enabled us to identify a new construct in the marketing research field, i.e., customer-company identification. It is defined as the process whereby customer's beliefs about a company become self-defining and whereby he defines himself by the same attributes he believes define the other customers of this company. This research aims at developing a measurement scale of the construct and showing its relational consequences, such as knowledge about the company, empathy, relationship investment and attachment.

Suggested Citation

  • Fanny Reniou & Elisa Monnot & Pierre Volle, 2009. "L'identification du client à l'entreprise : une étude des conséquences relationnelles dans le secteur non marchand," Post-Print halshs-00638641, HAL.
    • Handle: RePEc:hal:journl:halshs-00638641
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00638641
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    Cited by:

    1. Marta de Miguel de Blas & Dominique Bourgeon-Renault & Elodie Jarrier, 2015. "Can Interactive Mediation Tools Bridge the Identity Gap Between the Public and the Art Museum?," Post-Print hal-02139827, HAL.

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