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Le balanced scorecard en contexte culturel français. Etude de cas longitudinale

Author

Listed:
  • Grégory Wegmann

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

Quelle est l'influence du contexte culturel français sur l'implantation du Balanced Scorecard ? Cette démarche et méthode de pilotage est née aux Etats-Unis. Mais elle a été adaptée dans d'autres environnements. En décrivant sa mise en place à la MAIF, nous précisons le rôle du contexte culturel français.

Suggested Citation

  • Grégory Wegmann, 2004. "Le balanced scorecard en contexte culturel français. Etude de cas longitudinale," Post-Print halshs-00594088, HAL.
    • Handle: RePEc:hal:journl:halshs-00594088
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00594088
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