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le marketing de A à Z

Author

Listed:
  • M.-L. Gavard-Perret

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • C. Chamard

    (CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour)

  • Marianela Fornerino

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique, MKT - Marketing - EESC-GEM Grenoble Ecole de Management)

  • J.-P. Galan

    (CRGT - Centre de Recherche en Gestion de Toulouse - Centre de Recherche en Gestion de Toulouse)

Abstract

No abstract is available for this item.

Suggested Citation

  • M.-L. Gavard-Perret & C. Chamard & Marianela Fornerino & J.-P. Galan, 2010. "le marketing de A à Z," Post-Print halshs-00559466, HAL.
    • Handle: RePEc:hal:journl:halshs-00559466
    as

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    Citations

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    Cited by:

    1. Polito, Vito & Wickens, Michael, 2015. "Sovereign credit ratings in the European Union: A model-based fiscal analysis," European Economic Review, Elsevier, vol. 78(C), pages 220-247.
    2. Anber Abraheem Shlash Mohammad, 2017. "The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 7(3), pages 58-69, July.
    3. Ragoobar, Tricia & Whalley, Jason & Harle, David, 2011. "Public and private intervention for next-generation access deployment: Possibilities for three European countries," Telecommunications Policy, Elsevier, vol. 35(9), pages 827-841.

    More about this item

    Keywords

    marketing; A à Z;

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