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Quels business models pour les plateformes web 2.0.: les apports de la théorie des marchés bifaces

Author

Listed:
  • Valérie Chanal

    (PACTE - Pacte, Laboratoire de sciences sociales - UPMF - Université Pierre Mendès France - Grenoble 2 - UJF - Université Joseph Fourier - Grenoble 1 - IEPG - Sciences Po Grenoble - Institut d'études politiques de Grenoble - CNRS - Centre National de la Recherche Scientifique)

  • Romain Parent

    (Chercheur indépendant)

Abstract

Les plateformes du Web 2.0. s'adressent à des communautés qui sont à la fois producteurs de contenu et utilisateurs de l'information. Les clients étant en même temps des ressources, cela pose un problème nouveau d'élaboration de business model, qui est peu étudié dans la littérature. Cet article propose une mise en relation du concept de business model et de la théorie économique récente sur les marchés bi-faces afin d'éclairer de manière renouvelée la réflexion stratégique de ces gestionnaires de plateformes Web 2.0.

Suggested Citation

  • Valérie Chanal & Romain Parent, 2009. "Quels business models pour les plateformes web 2.0.: les apports de la théorie des marchés bifaces," Post-Print halshs-00525300, HAL.
    • Handle: RePEc:hal:journl:halshs-00525300
    as

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    Cited by:

    1. Samy GUESMI, 2014. "Open Data, Big Data and Crowdsourcing: Emergent Mobile Apps Business Models," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(96), pages 53-72, 4th quart.

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