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Analyse comparative des stratégies Internet de deux associations

Author

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  • Philippe Eynaud

    (GREG - CRC - Groupe de recherche en économie et en gestion - Centre de recherche en comptabilité - CNAM - Conservatoire National des Arts et Métiers [CNAM], GREGOR - Groupe de Recherche en Gestion des Organisations - UP1 - Université Paris 1 Panthéon-Sorbonne - IAE Paris - Sorbonne Business School)

Abstract

A comparative case study reveals that an analysis of means between two large voluntary organizations is not sufficient to distinguish their online strategies. The strategic dynamics and the sense of action are actually played by network actors all along the appropriation process of these means. A successful NPO strategy offers benefits for NPO itself, for individuals who belong to it or interact with it and for society as a whole. The analysis of situations carried out through an interpretivist approach concludes however the need for transversal approach to understanding IT strategy in NPOs, and shows the complexity and the richness of NPO's Internet strategy.

Suggested Citation

  • Philippe Eynaud, 2010. "Analyse comparative des stratégies Internet de deux associations," Post-Print halshs-00473982, HAL.
    • Handle: RePEc:hal:journl:halshs-00473982
    DOI: 10.3917/sim.101.0069
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    Cited by:

    1. Cédric Gossart, 2021. "Digital technologies and education for the environment and sustainable development: the case of French associations [Numérique et éducation à l'environnement et au développement durable : le cas de," Working Papers hal-03189184, HAL.

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