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Long-Term Relationship Termination Model: A Study Of The Antecedents Of The Service Encounter Evaluation And Of The Maintenance/Termination Decision

Author

Listed:
  • Isabelle Prim-Allaz

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

This paper describes the objectives, the marketing issues, the methodology and the anticipated contribution of our doctoral research. The main focus is on identifying and understanding the antecedents of long term relationship dissolution

Suggested Citation

  • Isabelle Prim-Allaz, 1999. "Long-Term Relationship Termination Model: A Study Of The Antecedents Of The Service Encounter Evaluation And Of The Maintenance/Termination Decision," Post-Print halshs-00471033, HAL.
    • Handle: RePEc:hal:journl:halshs-00471033
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00471033
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