IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00413619.html
   My bibliography  Save this paper

Comparaison des positionnements concurrentiels des marques de distributeurs selon la perception des clients Carrefour et la diffusion effective des magasins

Author

Listed:
  • Magali Jara

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

Constatant une situation concurrentielle des marques de distributeurs complexe et de plus en plus encombrée ; puis, conscients qu'il existe encore des potentiels de développement des marques de distributeurs, nous décidons de comparer dans un premier temps, les positionnements concurrentiels des MDD perçus par les consommateurs avec ceux diffusés par les magasins sur le marché français, afin de fournir une lecture lisible de la situation concurrentielle effective de ces marques. Puis, nous identifions les stratégies et les comportements concurrentiels des distributeurs. Enfin, nous détectons les perspectives de positionnements porteurs pour l'avenir.

Suggested Citation

  • Magali Jara, 2005. "Comparaison des positionnements concurrentiels des marques de distributeurs selon la perception des clients Carrefour et la diffusion effective des magasins," Post-Print halshs-00413619, HAL.
    • Handle: RePEc:hal:journl:halshs-00413619
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00413619
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-00413619/document
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00413619. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.