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La force de l'attitude : clarification conceptuelle et impact au sein du processus comportemental

Author

Listed:
  • Etienne Bressoud

    (LED - Laboratoire d'Economie Dionysien - UP8 - Université Paris 8 Vincennes-Saint-Denis)

Abstract

The notion of attitude strength provides a non-evaluative characterisation of attitudes. However, while its impact on the behaviour-attitude relationship is well-established, its conceptualisation remains ambiguous. Developed in psychology research, attitude strength has rarely been integrated in the context of purchase, dominated in the literature by the measurement of purchase intention. This article empirically validates a bi-dimensional conceptualisation of attitude strength. Its moderating effect on the relationship between purchase intention and behaviour is showed

Suggested Citation

  • Etienne Bressoud, 2002. "La force de l'attitude : clarification conceptuelle et impact au sein du processus comportemental," Post-Print halshs-00305754, HAL.
    • Handle: RePEc:hal:journl:halshs-00305754
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00305754v2
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