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Utilité et limites de la méthode des études d'événement : le cas de l'évaluation d'une action stratégique de lobbying

Author

Listed:
  • Madina Rival

    (GREG - CRC - Groupe de recherche en économie et en gestion - Centre de recherche en comptabilité - CNAM - Conservatoire National des Arts et Métiers [CNAM])

Abstract

Dans quelle mesure la finance de marché peut-elle compléter les évaluations des actions stratégiques plus traditionnelles en finance d'entreprise ? Pour répondre à cette question nous avons voulu appliquer la méthode des études d'événement à une action stratégique novatrice : le lobbying. Cet article reprend les fondements de notre démarche ainsi que les différentes étapes de sa mise en œuvre et l'interprétation des résultats.

Suggested Citation

  • Madina Rival, 2006. "Utilité et limites de la méthode des études d'événement : le cas de l'évaluation d'une action stratégique de lobbying," Post-Print halshs-00204091, HAL.
    • Handle: RePEc:hal:journl:halshs-00204091
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00204091
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