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Delineating store trade areas through morphological analysis

Author

Listed:
  • Jérôme Baray

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Gérard Cliquet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

The precise knowledge of trade area limits is of importance for companies that want to accurately fit their marketingstrategy to local features. Many methods have been already proposed in the literature but either they are too simple oroften are at the same time approximate and expensive in computer times. This paper develops the framework of a newmethod based on mathematical morphology, a science usually used in image processing but not yet applied on data resultingfrom management sources. This method applied to the delineation of a trade area breaks up the acquisition of the data,filtering, segmentation and regularization of the area boundaries.

Suggested Citation

  • Jérôme Baray & Gérard Cliquet, 2007. "Delineating store trade areas through morphological analysis," Post-Print halshs-00188676, HAL.
    • Handle: RePEc:hal:journl:halshs-00188676
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    Cited by:

    1. Fang Wang & Fang-qu Niu, 2019. "Urban Commercial Spatial Structure Optimization in the Metropolitan Area of Beijing: A Microscopic Perspective," Sustainability, MDPI, vol. 11(4), pages 1-18, February.
    2. Roig-Tiernoa, Norat & Baviera-Puiga, Amparo & Buitrago-Veraa, Juan & Escribá-Pereza, Carmen, 2018. "Assessing food retail competitors with a multi-criteria GIS-based method," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 18(01), June.
    3. Halás Marián & Zuskáčová Veronika, 2013. "Travelling to services in the daily urban system of Olomouc," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 20(20), pages 23-41, June.

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