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Contrainte de capacité et développement des marques de distributeur : une analyse de la loi Raffarin

Author

Listed:
  • Marie-Laure Allain

    (CREST - Centre de Recherche en Économie et Statistique - ENSAI - Ecole Nationale de la Statistique et de l'Analyse de l'Information [Bruz] - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - ENSAE Paris - École Nationale de la Statistique et de l'Administration Économique - CNRS - Centre National de la Recherche Scientifique)

  • Laurent Flochel

    (GATE - Groupe d'analyse et de théorie économique - UL2 - Université Lumière - Lyon 2 - ENS LSH - Ecole Normale Supérieure Lettres et Sciences Humaines - CNRS - Centre National de la Recherche Scientifique)

Abstract

In this paper, we try to explain the ambiguous impact of the Raffarin law on the relationships between manufacturers and retailers. We show that the law has two conflicting effects on the share of profit between upstream and downstream firms. We study the influence of a capacity constraint on the development of own brands by retailers. We show that, when entry is free at the retailers' level, a restriction of the retailers' capacity, as imposed by the Raffarin law, can improve producers' profit. But barriers to entry on the downstream market remove this effect.

Suggested Citation

  • Marie-Laure Allain & Laurent Flochel, 2001. "Contrainte de capacité et développement des marques de distributeur : une analyse de la loi Raffarin," Post-Print halshs-00180016, HAL.
    • Handle: RePEc:hal:journl:halshs-00180016
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00180016
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    Cited by:

    1. Marie-Laure Allain & Claire Chambolle, 2003. "The relationships between retailers and suppliers [Les relations entre la grande distribution et ses fournisseurs : bilan et limites de trente ans de régulation]," Post-Print hal-03346317, HAL.

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