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Retail internationalisation:Explaining the expansion mode choice

Author

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  • Karine Picot-Coupey

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

In order to develop their store network beyond their domestic market, retailers have to choose internationalisation modes not only to enter a market but also to expand in this market. Such decisions seem to be based on few certainties as they had enjoyed little interest in the literature so far. In this perspective, this research focuses on the determinants of store networks' expansion mode choice internationally.Based on an exploratory qualitative study, a conceptual model for determining the choice of an expansion mode in retail internationalisation is developed. Then, this model is tested using the PLS approach for path modeling

Suggested Citation

  • Karine Picot-Coupey, 2007. "Retail internationalisation:Explaining the expansion mode choice," Post-Print halshs-00175240, HAL.
    • Handle: RePEc:hal:journl:halshs-00175240
    as

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