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Comment faire face à la maturité du marché de la collecte de fonds pour une association de solidarité ? Rajeunir la cible et / ou changer de méthode de collecte ?

Author

Listed:
  • Sophie Rieunier

    (GREGOR - Groupe de Recherche en Gestion des Organisations - UP1 - Université Paris 1 Panthéon-Sorbonne - IAE Paris - Sorbonne Business School)

  • Gaëlle Boulbry

    (IREJE - UBS - Université de Bretagne Sud)

  • Camille Chédotal

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

This article aimed to examine two possible solutions when a charity reaches the point where donations cease to increase: either revamp the selected goal or change the marketing approach.After an analysis of several publications, this article puts forward the results of two surveys carried out on 884 people. At the end, the limits, implications and methods of research are presented.

Suggested Citation

  • Sophie Rieunier & Gaëlle Boulbry & Camille Chédotal, 2005. "Comment faire face à la maturité du marché de la collecte de fonds pour une association de solidarité ? Rajeunir la cible et / ou changer de méthode de collecte ?," Post-Print halshs-00170471, HAL.
    • Handle: RePEc:hal:journl:halshs-00170471
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00170471
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